3 September 2011 Saturday | WRM 933就是萬人迷
就是萬人迷 WRM celebrates its sixth anniversary on Monday. Incredible. I didn’t imagine I would have lasted this long when I returned to the morning show on 05.09.2005. It was a hasty move- I was reluctant to revert to ungodly waking hours, but I was getting bored with the nightly dedications show.
The programme title and original format was conceived by Lingzhi, my first partner in WRM. She was very diplomatic, and asked if I wanted to make any changes. Well, my addition to the show was confirmed three weeks before the launch and I told her that there was hardly any time to revise anything. Actually, we had more than enough time. Hahahah. But I was too preoccupied with my thoughts- “Should I really go back to the morning show? Really? Would I regret? It would be very embarrassing if I left again six months later!”
The two years prior to WRM was tough. The morning show was ranked No. 2 or 3 in 2003 and 2004. There were constant meetings and perpetual changes. Uh huh. The fact is, I didn’t really like what I was doing.
I can’t pinpoint what exactly happened, but WRM was a hit right from the start. It shot up to No. 1 within three months. “Right, this must be an accident.”, I shrugged. And there was no champagne because I was all ready to see the annual ratings fall back to the previous runner-up spot. It never did. In the last six years, the show consistently came in tops, and WRM still is the No. 1 radio programme in Singapore.
I’m beaming, of course. Would you expect anything less? Hahaha. And deeply appreciative of the support we have received in the last six years.
From time to time, my marketing and promotions people demand that I write them a synopsis or list unique selling points of the show. I stare at them blankly and go, “I don’t know what to say!” I just go in there every morning and do what I enjoy. I count down to Fridays because that’s exactly what I have on my mind the first four days of the week. I play songs I like (and what I think most people might like), and share stories the way I will share them with my friends over a hearty meal or a casual chit chat. And those silly lame jokes? I laughed out loud when people tell me those, and I thought I would just take about twenty seconds each time to spread the cheer.
Looking back, I realised that I’ve unintentionally defied numerous theory books written by broadcasting experts all over the world. They will probably flip when they discover that WRM is perhaps the only morning show in developed markets which does not have a regular call-in segment, or even fixed segments in the peak hours for that matter. So why are people listening? Don’t ask me, ask them!
The last six years have been great. Happy Birthday, WRM.
Thank you for listening, and thank you for bearing with me- there are days I deliver like a pro, and there are times I act as though it’s my first day on air. Argh. And most importantly, thank you for making WRM a part of your life.














