大白兔奶糖！
There’s no need for me to elaborate on the melamine scandal. Those scoundrels will punished sooner or later.
As I wanted to do something relevant, but not overly depressing; something interesting, and not merely regurgitation of the information that’s flooding all the various media platforms, we talked about the history of WHITE RABBIT CREAM CANDY 大白兔奶糖 this morning.
A few decades ago, they made this delicious candy in Shanghai. With reference to the ever popular Cash Cow of Disney, they labelled the candy “ABC Mickey Mouse Creamy Candy/ ABC米老鼠奶糖”。In my opinion, no sane marketer in the 21st century would agree on such an unimaginative copyrights infringing name. Anyway, that was then. It was a huge success, probably because of the Mickey factor and that it was priced lower than similar imports in Mainland China.
When the time came for a revamp, they decided the branding was too westernised. “Big Panda Creamy Candy/ 大熊貓奶糖” would be most apt, I think. But they eventually decided on “White Rabbit Creamy Candy/ 大白兔奶糖”。Having evolved into a prestigious brand, despite the humble pricing and packagaing, the candy was presented to US President Nixon when he called on Chinese Premier Zhou En Lai in the 1970s.
Instead of guarding the brand and striving to turn “White Rabbit Creamy Candy/ 大白兔奶糖” into a global name, those disgraceful scumbags had to mess around and tried poisoning us all with melamine.
Unlike the Shiroi Koibito 白い恋人 scandal, where the Hokkaido company fraudulently extended the expiry date by a month, the people behind White Rabbit would require a lot more time and effort to regain consumer confidence around the world. Shame on them!
If I have the capital and expertise, I would certainly launch a new candy, complete with an edible paper wrapper, in response to the collapse of this legend. If.
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September 24th, 2008 at 1:15 am
there’s another kind of candy that have this edible wrapper…when i was young, it always appear together with this white rabbit sweet…i think its 酸梅糖 or something like that…i don’t see it anymore……..
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j's reply:
September 24th, 2008 at 11:12 am
Yeah!! Was looking for that for a long time but I guess its end of sale already… All time favourite!
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September 24th, 2008 at 9:42 am
Why are those scoundrels doing such things to harm the world.. Milk is so essential to new born, infant, toddler and even adult.. why are they have this kind of thin to harm human.. Are they human?! Where is their heart?!
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September 24th, 2008 at 1:30 pm
ya lor, ya lor… have we been eating poision since young??? how dare they!!! sad… cnt eat rabbit sweet liao..
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September 24th, 2008 at 1:39 pm
woah i had NO idea this white rabbit candy had such a long history.
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September 24th, 2008 at 5:05 pm
Heng arh ..
my last time when i ate “big rabbit” milk candy was i tink primary sch .. wahahahhaaaa ~~
i am save ~~
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September 24th, 2008 at 9:40 pm
Do you know that in the supermarkets in Shanghai they sell the candy in assorted flavours in grams? They come in red bean, sesame, green tea, chocolate ! But the white ones still taste the best.
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derevoli's reply:
September 26th, 2008 at 9:03 pm
ya! i ate the red bean one! it was sold in singapore too. but well, personally i think its quite awful. nothing beats the white one! my favourite! but this type of thing has to happen. sigh
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September 25th, 2008 at 12:32 am
now.. http://www.ava.gov.sg/ has become my favourite site!
to think i have boughts many packets of chocolates for children’s day..
sigh..
bad people!!
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September 25th, 2008 at 6:32 am
but seriously i tin the main person to blame is the one that sold all these poisonous milk powder as raw material to other manufacturer… thus a lot of other brands n foods are affected… though there might be something wrong with the qc ppl in taking such goods…
but its difficult to test for something u wun expected in a product…
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September 25th, 2008 at 11:11 am
ppl.. u knw wad.. i bought one whole big carton of Yili Milk (comprises of 10 1L pack) from last yr food fair.. >.<”" Oh no~!!! and we finished everything, now all the Melamine is in me~!! O_O
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September 26th, 2008 at 3:29 pm
Haii….cant imagine this kind of sweets also have…….NOW IM SO PHOBIA of CHINA PRODUCTS!!! Can u imagine luncheon meat also from china? My fav too but dun dare eat now…lol
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September 28th, 2008 at 1:55 pm
haiz.
i used to eat this sweet when i was a little gal lah.
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